Rethinking Stakeholder Analysis in the Social Age
Trust in institutions is declining worldwide, leaving communicators wondering how to best reach target audiences. Who are your organizational stakeholders in an age where we communicate through social platforms? How have they changed—and how can you measure for success in such a rapidly shifting environment?
With more than 15 years of experience in the field of PR, communications, and consultancy, Mazen Nahawi, the Founder and CEO of CARMA, a global media intelligence provider serving over 1,200 clients in 43 countries, will uncover how measurement best practices can be implemented simply and effectively across integrated communications combining social and traditional media.
He will focus on measuring public affairs and "social media tribes," who are now becoming the stakeholders PR and communications professionals should focus on.
[Event and venue details follow here]
Date: Friday, 6 April 2018
Time: 10:00 a.m. – 11:30 a.m.