Simplifying measurement best practice in the social media age

In a world of numerous metrics, frameworks, and infinite data, it can be difficult for PR and communications professionals to implement a simple but effective measurement program. It is important to identify meaningful ways to improve the accuracy of data and generate insights that deliver value and impact.

With over 15 years of experience in the field of PR, communications, and consultancy, Mazen Nahawi, the Founder and CEO of CARMA, a global media intelligence provider which serves over 1,200 clients in 43 countries, will uncover how measurement best practices can be implemented simply and effectively across integrated communications, that combine social and traditional media. 

A special section will also focus on measuring public affairs and "social media tribes", who are now becoming the stakeholders PR and communications professionals should focus on.

To register, fill out the form on this page or email

Event Details:

Thursday 14th September 2017
: 25 rue d'Arlon, 1050 Brussels (Just off Place du Luxembourg)
12h00-12h30: Registration and sandwiches
12h30-13h30: Presentation by Mazen Nahawi, preceded by an opening speech by Jacob Lund Nielsen, CEO of Teneo cabinet DN
13h00-13h45: Q&A with participants

Mazen Nahawi

Jacob Lund Nielsen
CEO, Teneo cabinet DN