Getting Started with Media Monitoring and Measurement
Enhance your media monitoring and measurement efforts.
This eBook compiles original content and existing posts from our publications into a resource to starting media monitoring and measurement.
As a leading provider of media monitoring, intelligence, and database services, we at CARMA strive to provide outlets for assistance and guidance towards better media intelligence solutions.
This free eBook will:
- Outline the history of media monitoring.
- Describe the benefits of enrolling in a program.
- Explain how to design a program and create a budget.
- Provide examples of successful programs.