Getting Started with Media Monitoring and Measurement

Enhance your media monitoring and measurement efforts. 

This eBook compiles original content and existing posts from our publications into a resource to starting media monitoring and measurement.

As a leading provider of media monitoring, intelligence, and database services, we at CARMA strive to provide outlets for assistance and guidance towards better media intelligence solutions.

This free eBook will:

  • Outline the history of media monitoring.
  • Describe the benefits of enrolling in a program.
  • Explain how to design a program and create a budget.
  • Provide examples of successful programs.

Our clients have included: