How to Make Crisis Communications More Effective with Media Monitoring
Tracking media coverage to avert disaster before, during and after a crisis
If you’re in charge of crisis communication as well as ongoing media monitoring and analysis, you can combine the two and make it easier than ever to help your company emerge from a crisis unscathed. This whitepaper outlines the steps to take to minimize damage and improve your organization’s perception in the media by using media monitoring before, during and after a crisis.
Download this white paper to learn how to:
- Detect Signs of a Crisis
- Establish a Trusted Dialogue
- Track the Evolution of Online Conversations
- Monitor Flare Ups of the Crisis
- ...and more!