Choosing the Right Media Monitoring & Analysis Solution
The explosion of online media coverage in recent years has led to a dizzying array of choices in how to effectively monitor it. Companies and agencies face a series of choices to help determine how to stay on top of the coverage they and their clients are getting.
Download this white paper to learn:
- How has media monitoring changed?
- What are the specific challenges in developing an effective media monitoring program today?
- Can free monitoring tools, like Google, be deployed effectively in a business environment?
- If free is the best (or only) choice, how does one get the most out of it?
- ...and more!